The story of sexuality can be told from a number of different dimensions. The stories we get come out of male fantasy - advertising agencies, 90 percent are men, the people behind the cameras, 90 percent men, the people making out the story boards and people in the editing rooms. Whose eyes are we encouraged to see the world through?

It's the question of cultural power. You give me cultural power, you don't need armies and police. If you can control the stories that are told about how people should think about themselves, then you can in fact get them to police themselves. You can get them to become their own jail, jailers.

So if you're a young women, you've been told for your whole life that the only way you can fulfill yourself is by focusing on your body as the only thing that's valuable about you, and offering yourself as some kind of sexual object to a man. That that is the only way you can obtain any kind of worth in the society.

SUT JHALLY
Professor of Communication
University of Massachusetts;
creator of the video,
Dreamworlds: Desire/Sex/Power in Rock Video